Hello
Luke is a creative leader with 13 years of global experience working for the world’s leading technology and innovation brands, including Apple, Facebook and Oculus.
Currently Executive Creative Director on the Facebook AR/VR team, Luke is responsible for setting the creative vision, communication and creative output for the Oculus brand across all touch points and platforms. His role includes guiding a multidisciplinary team of in-house Art Directors, Writers, Designers, Strategists, Producers, Engineers, Product Marketing Managers and external agency partners.
As a leader Luke believes transparency, empathy and an optimistic attitude are the keys to creating world-class creative. Cultivating trust, collaboration and a fun workplace are fundamental values that empower his teams and allow its members to flourish. Luke has a wealth of experience in scaling and managing teams to meet global creative demands, solving problems and creating opportunities for the brand through a highly strategic approach.
Some of the work he has produced includes: brand stories, documentary films, web-based content platforms, social campaigns, user-generated content, games, branded experiences, products, brand identities, style guides, packaging, and traditional TV, print, and outdoor campaigns.
His work has gained recognition in major advertising award shows including the Webby Awards, One Show Interactive, the Clio Awards, and Cannes Lions. He also received the Young Alumni of 2017 at Western Sydney University.
Luke is originally from Sydney, Australia. He has lived in California for the past 7 years and is currently based in San Francisco.
