Oculus Go - See it in VR

 

For our Oculus Go Holiday Campaign, we collaborated with Anomaly LA to help the world understand how virtual reality can fit into their lives. We set out to normalize VR by showing some very famous people enjoying virtual reality in everyday ways. From long-time friends Jonah Hill and Adam Levine co-watching an NBA game in VR to Awkwafina catching an episode of the Handmaid’s Tale in VR, each one made the tech accessible and fun.

This campaign featured TV commercials, Cinema films, OOH,
an oculus.com webpage, along with Facebook and Instagram ads.

 

0:60 TV Commercial

0:60 Cinema Commercial

0:30 Tv Commercial - Shape Of Water

0:30 Tv Commercial - Walking Dead

0:30 Tv Commercial - Wiz Khalifa Concert

0:30 Tv Commercial - NBA

0:30 Tv Commercial - Youtube

0:30 Tv Commercial - Stand By Me

0:15 On Platform Films

0:06 On Platform Films

Results

2.6 Billion
Total Online Impressions
+408 Million
Total Online Video Views
3 Million
Influencer Video Views
Beat Sales
Forecast by 2X+
1.3 Billion
On Platform Impressions
Product Sold Out
2nd Week of Campaign

Social Film - Behind the scene

Ellen's 12 Days of Giveaways