Each year Facebook celebrates it’s birthday under the moniker or ‘Friends Day’. It’s a way for the company to celebrate the people who use the platform on that day over the company itself. In that spirit, for Friends Day 2018, we created an campaign that documented stories of friendship from around the world and gave hundreds of millions of people a tool for sharing gratitude with their own friends.
0:30 Launch Film
We created a documentary series that showcased different friendships from around the world. From Brazilian roller derby teams to globe-trotting flight attendants, each story brought it’s own take on why friends matter so much.
On Platform Carousel
On Platform Carousel
We also created a ‘Friend awards’ tool that allowed people to give specific awards to specific friends in their lives. From ‘Most loving friend’ to ‘My favorite weirdo’, the awards functioned as lightweight, simple way to say thanks for being a friend.
Be Spoke UGC Film
“850 Million
7-Day Reach
”
“180 Million
Shares”
