Many people associate Facebook with passively scrolling in Newsfeed. What they often don’t realize is that millions of people use Facebook as a way to connect in real-life. Often times, what starts with a group or event on the Facebook app ends with a community of people, spending time together.
With this ‘Get Together’ campaign, we set out to show people that the best part of Facebook doesn’t happen on Facebook.
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Every ad in our campaign featured real Facebook Groups, Events and stories. We captured people together in their element, whether that was in a ballet studio, on a street corner, or paddling down a river.
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Our on-platform ads promoted real events and group gatherings happening in the cities where they ran. Each one functioned as literal invitation to get together in real life.
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0:15 On Platform Films
On Platform Carousel
On Platform Carousel
The campaign culminated in three Facebook sponsored
‘Get Togethers’. The largest one happened at Fenway part in Boston, bringing over 5 thousand people together for a day at the
historic Baseball Stadium.
