The Oculus Quest announcement was arguably the most important moment in the brand’s history to date. We created every piece of announcement collateral for Oculus Quest, including the product’s name, packaging, a teaser film, a product film, lifestyle photography, the Oculus Quest webpage, and brand identity. It all debuted at Oculus Connect 5 as part of Mark Zuckerberg’s announcement
of the product.
Announcement Film
Product Features Film
0:15 On Platform Commercial
We architected the Oculus Quest brand identity from the ground up. We evolved it’s letter form to set an example that is now mirrored across the Oculus product portfolio. We penned the name Quest after an exploration of hundreds of potential names. In Packaging, we introduced color into the Oculus product portfolio for the first time. It indicated a move into a more mainstream, accessible, fun approach to VR gaming. And finally, we codified these developments in a new set of product guidelines.
In collaboration with ILM X Labs, we created the first content
trailer for an Oculus Quest title, Vader Immortal. It premiered on stage at Oculus Connect 5.
Vader Immortal Teaser Trailer
