Facebook - What's on your mind?

What’s on your mind?

Round One

In this campaign, we deconstructed the everyday Facebook post. Then we used it’s individual UI elements to create a new storytelling language. With each UI element, each story unfolded until the final post was revealed in it’s entirety. The campaign’s tagline, ‘What’s on your mind?’ was pulled directly from the prompt that sits at the top of 2 billion Facebook feeds every day.

In the first iteration of this campaign, each film focused on a single moment behind each Facebook post.

0:30 TV Commercial

On Platform Films

What’s on your mind?

Round Two:

We evolved the campaign to tell more nuanced narratives around cultural moments, like this film that tells the story of a couple traveling home for Thanksgiving in the U.S.

On Platform Film

What’s on your mind?

Round Three:

In the third iteration of the ‘What’s on your mind?’ campaign, we continued using the visual language of deconstructed Facebook posts as a storytelling device. This time, we used each film as an opportunity to tell a story about specific features within the Facebook app - Groups, Events, Videos, and Search.

On Platform Film